The excitement for the Summer Olympics 2024 in Paris is building rapidly, and with it comes a groundbreaking fusion of sports, digital culture, and blockchain innovation. To commemorate the event, official digital pin NFTs of the Paris Olympics mascot have been launched on Base, Ethereum’s fast-growing Layer-2 network. This initiative marks a significant step in how global sporting events are embracing Web3 to engage fans in new, interactive ways.
The Olympic Spirit Meets Web3 Innovation
To celebrate the 2024 Games, nWay, a Web3-focused division of Animoca Brands, has unveiled a limited collection of digital collectible pins featuring the official Paris Olympics mascot. These NFTs are more than just digital trinkets—they’re designed to capture the playful energy and global unity that define the Olympic spirit.
The launch is part of My Olympic™ Rewards and Coinbase’s Onchain Summer campaign, two major initiatives aimed at bringing mainstream audiences into the world of onchain experiences. By combining gamification, rewards, and blockchain technology, these programs are making digital ownership accessible and exciting for fans worldwide.
👉 Discover how blockchain is transforming fan engagement at global events.
NFT Design and Rarity Tiers
The digital pin NFTs come in two distinct designs, each available in two rarity levels: Epic and Legendary.
- Design A: The Paris 2024 mascot waving, symbolizing welcome and celebration.
- Design B: The mascot holding an Olympic flag, representing national pride and athletic achievement.
Each version offers collectors a unique piece of Olympic memorabilia. The Legendary tier is especially exclusive, offering enhanced visual details and scarcity, making them highly sought after by digital collectors.
These NFTs aren’t just static images—they’re dynamic representations of Olympic culture, designed to be shared, collected, and displayed across digital platforms.
How to Claim Your Olympic NFT
The opportunity to claim these commemorative NFTs began on July 9 and will remain open until August 12, 2024. Fans can mint and redeem their digital pins through Magic Eden, a leading NFT marketplace that supports the Base blockchain.
Here’s how different user groups can participate:
- OGJ (Olympic Games Jam) and VTG supporters: Eligible to claim all four pin variations (Epic A, Epic B, Legendary A, Legendary B).
- nWayPlay (NWP) community members: Will receive the Legendary A (waving mascot) pin exclusively.
- General participants: Can mint either Legendary B or Epic A via Magic Eden.
- My Olympic™ Rewards users: Can redeem Epic B by using loyalty points earned through engagement.
For OGJ and NWP members, whitelist access must be secured by July 23 by following instructions sent via email. All users must have a cryptocurrency wallet compatible with the Base network to receive and store their NFTs.
This tiered distribution model ensures both inclusivity and exclusivity—rewarding loyal fans while inviting new audiences to explore the world of digital collectibles.
Why Base? The Power of Ethereum’s Layer-2
Base is one of the most prominent Layer-2 solutions built on Ethereum, developed by Coinbase to provide faster, cheaper, and more scalable transactions. With a Total Value Locked (TVL) exceeding $8 billion, Base has surpassed Optimism as a leading Ethereum scaling solution.
By choosing Base for this NFT drop, organizers ensure low gas fees and seamless user experiences—critical for mainstream adoption. The integration with Coinbase’s ecosystem, including the Onchain Summer campaign, further strengthens accessibility for non-crypto-native users.
Onchain Summer encourages creators and brands to build directly on Base, promoting true digital ownership and direct fan-to-creator relationships. As Jesse Pollak, creator of Base, stated:
“We are more than excited about the launch of the Paris 2024 Olympic Games mascot NFT digital pins as part of Onchain Summer. This drop captures the innovative spirit of Onchain Summer, offering not only a piece of Olympic history but also showcasing the potential of onchain technology to bring brands closer to their fans.”
This vision aligns perfectly with the Olympics’ mission to unite people across borders—now extended into the digital realm.
👉 Learn how Layer-2 networks are shaping the future of digital collectibles.
The Olympics’ Broader Digital Strategy
This NFT initiative is part of the Olympic Agenda 2020+5, a strategic roadmap developed by the International Olympic Committee (IOC) to modernize and strengthen the Olympic brand. A key component is its global licensing program, which includes:
- The Olympic Collection: Targets younger audiences with branded merchandise like apparel, toys, stationery, and sports gear.
- Olympic Heritage Collection: Celebrates past Games through art and design retrospectives.
- Event-Specific Collections: Such as Paris 2024, Milano Cortina 2026, and LA28—each featuring unique themes and collectibles.
All official merchandise is available on the Olympic Shop (shop.olympics.com), where physical and digital items coexist. The addition of NFTs reflects a broader shift toward hybrid fan experiences—blending real-world events with digital ownership.
About nWay: Bridging Gaming and Web3
nWay, a subsidiary of Animoca Brands, brings deep expertise in game development and blockchain integration. Known for titles like Power Rangers: Legacy Wars, Wreck League, and Olympic Games Jam: Beijing 2022, nWay has consistently pushed the boundaries of interactive entertainment.
Their team includes seasoned developers and executives with decades of experience in the gaming industry. This background enables them to create engaging, high-quality digital experiences that resonate with both traditional gamers and Web3 enthusiasts.
By partnering with the IOC and leveraging Base’s infrastructure, nWay is helping redefine how global audiences interact with major sporting events.
👉 Explore how gaming studios are leading the Web3 revolution.
Frequently Asked Questions (FAQ)
Q: What are the Paris 2024 Olympic mascot NFTs?
A: They are digital collectible pins featuring the official mascot of the Paris Olympics, available as NFTs on the Base blockchain.
Q: How can I get one of these NFTs?
A: You can claim them through Magic Eden during the Onchain Summer campaign (July 9 – August 12) or via My Olympic™ Rewards using earned points.
Q: Do I need cryptocurrency to participate?
A: No purchase is required. The NFTs are free to claim, but you’ll need a crypto wallet compatible with the Base network.
Q: What wallet should I use?
A: Any EVM-compatible wallet that supports Base, such as MetaMask or Coinbase Wallet.
Q: Are these NFTs official Olympic merchandise?
A: Yes—they are part of an official licensing program by the IOC and nWay.
Q: Can I sell or trade my Olympic NFT?
A: Yes. Once claimed, you own the NFT and can transfer or sell it on supported marketplaces.
This historic NFT drop represents more than just digital memorabilia—it’s a milestone in how global events connect with fans through technology. As blockchain continues to evolve, initiatives like this pave the way for deeper engagement, true ownership, and unforgettable experiences in both physical and digital worlds.