Bitcoin Startup Thesis Acquires Lolli Rewards Platform to Expand Ecosystem

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The Bitcoin ecosystem is undergoing a transformative expansion as Thesis, the venture studio behind major Bitcoin-native innovations, announces its acquisition of Lolli, one of the longest-standing and most accessible crypto rewards platforms. This strategic move brings together Lolli, Fold, tBTC, and Mezo under the Thesis umbrella to create a unified, circular Bitcoin economy—where users can seamlessly earn, spend, and grow their Bitcoin through everyday activities.

With this integration, Thesis aims to accelerate mainstream Bitcoin adoption by enhancing user experiences with expanded rewards, faster payouts, and deeper ecosystem synergy. The acquisition underscores a growing trend: Bitcoin is no longer just a digital asset to hold—it's becoming a functional currency for daily life.

A Unified Vision for Consumer Bitcoin Adoption

At the heart of this acquisition is a shared mission: making Bitcoin practical, rewarding, and accessible to millions worldwide. Matt Luongo, co-founder of Fold and CEO of Thesis, will now lead Lolli into its next phase of growth. Under his leadership, Fold became the first publicly traded Bitcoin financial services company and pioneered Bitcoin cashback for everyday purchases.

"Having competed alongside Lolli for years, I've admired their ability to onboard users through accessible and engaging experiences," said Luongo. "At Thesis, we believe Bitcoin's real growth is driven by everyday interactions—shopping, gaming, spending—not just investment portfolios. Together, we're creating the easiest and most rewarding entry point for millions to join the Bitcoin economy."

This vision aligns perfectly with Lolli’s founding principles. Since 2018, Lolli has empowered over 600,000 users to earn more than $20 million in Bitcoin through shopping at 50,000+ retailers and playing 1,000+ mobile games. Now, with Thesis’ infrastructure expertise and product innovation engine, Lolli is poised for exponential growth.

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What’s Next for Lolli? Key Upgrades on the Horizon

Under Luongo’s leadership, Lolli’s roadmap focuses on delivering immediate, user-centric improvements that deepen engagement and simplify access to Bitcoin rewards.

1. Enhanced Arcade & Daily Stack Experience

Two of Lolli’s most popular features—the Arcade and Daily Stack—are set for a major upgrade. Users can expect:

These enhancements aim to make earning Bitcoin not only profitable but also fun and habit-forming.

2. Global Expansion Strategy

While Lolli has primarily served U.S. users, the platform is now preparing for international rollout. Thesis is actively developing localized strategies to bring Lolli’s rewards model to new markets across Europe, Latin America, and Asia—ensuring broader accessibility and compliance with regional regulations.

3. Strategic Integration with Fold

The collaboration between Lolli and Fold is already yielding innovative results. A new expanded gift card marketplace will allow users to earn Bitcoin across more brands and redeem rewards faster. Soon, users will be able to:

4. Instant Payouts and Flexible Redemption

One of the most requested community features—faster payouts—is now in development. Later this year, Lolli will launch a new system enabling:

This shift addresses a key friction point in crypto rewards: long wait times. By streamlining payouts, Lolli removes barriers to real-world utility.

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Building a Circular Bitcoin Economy

The true power of this acquisition lies in ecosystem integration. For too long, the experience of earning Bitcoin has been disconnected from spending it. Thesis is closing that loop by unifying its portfolio products—Lolli, Fold, tBTC, and Mezo—into a cohesive consumer journey.

Users will soon enjoy:

This interconnected model transforms passive reward accumulation into active financial participation—empowering users to use Bitcoin like any traditional currency.

Leadership Alignment and Long-Term Impact

Alex Adelman, founder and former CEO of Lolli, expressed enthusiasm about the transition:

"We're excited to join forces with Thesis to power the next phase of Bitcoin adoption through rewards. With their deep infrastructure expertise and shared vision, we can significantly enhance our platform and accelerate global adoption."

Thesis’ track record speaks for itself. Since 2014, the venture studio has launched market-leading products that prioritize usability, security, and long-term value. This acquisition reinforces their commitment to building a sovereign digital future—one where individuals control their financial destinies through open, transparent systems.

Frequently Asked Questions (FAQ)

Q: What happens to my existing Lolli account after the acquisition?
A: Your account remains fully active. No action is required. All balances, rewards history, and settings are preserved as Lolli transitions to enhanced infrastructure.

Q: Will Lolli still offer the same shopping and gaming rewards?
A: Yes—and more. Existing partners remain available, with plans to add thousands of new retailers and games in the coming months.

Q: When will instant payouts be available?
A: The new payout system is scheduled for rollout in late 2025, starting with U.S. users before expanding globally.

Q: Can I use my Lolli rewards outside the Thesis ecosystem?
A: Absolutely. You can withdraw Bitcoin to any external wallet or convert it via supported exchanges. Integration with Fold and Mezo simply makes spending easier within the network.

Q: Is this acquisition related to any changes in fees or minimum withdrawals?
A: On the contrary—Thesis plans to reduce minimum withdrawal thresholds and eliminate certain processing fees as part of the platform upgrade.

Q: How does this affect international users?
A: While current services are U.S.-focused, Thesis is actively building compliance frameworks to launch Lolli in multiple countries by 2026.

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The Future of Bitcoin Consumer Apps

This acquisition marks a pivotal moment in the evolution of consumer-facing Bitcoin applications. By merging rewards, payments, identity, and DeFi access into a single ecosystem, Thesis is setting a new standard for usability and engagement.

As Bitcoin continues to mature beyond speculative trading into real-world utility, platforms like Lolli play a critical role in onboarding the next wave of users—those who don’t buy Bitcoin as an investment but earn it through daily digital behaviors.

With Thesis’ backing, Lolli is no longer just a rewards app—it’s a gateway to financial sovereignty.

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