The rise of digital assets has sparked a wave of international expansion among leading cryptocurrency firms, and Bitwise is at the forefront of this movement. The prominent U.S.-based crypto asset manager has officially opened a new office in London, marking a strategic entry into the European market and establishing its first international headquarters. This move underscores Bitwise’s ambition to become a global leader in regulated, accessible, and secure cryptocurrency investment solutions.
With its roots in innovative Bitcoin products, Bitwise has long been instrumental in helping traditional investors gain exposure to digital assets. Now, by setting up shop in one of the world’s most influential financial hubs, the company is positioning itself to serve institutional and retail investors across the EMEA (Europe, Middle East, and Africa) region.
A Gateway to EMEA Markets
London’s status as a global financial center—combined with the UK’s increasingly clear regulatory framework for digital assets—makes it an ideal base for international growth. The Financial Conduct Authority (FCA) has taken proactive steps to define rules for crypto-related services, creating a stable environment for compliant innovation.
By anchoring its global operations in London, Bitwise gains proximity to key financial institutions, asset allocators, and fintech partners across Europe. This physical presence enables deeper relationships, faster response times, and better alignment with regional compliance standards—all critical factors for earning trust in traditional finance circles.
Hunter Horsley, CEO of Bitwise, emphasized the growing international demand for reliable crypto investment tools: “Investors around the world are looking for secure and straightforward ways to participate in digital assets. Establishing our presence in London allows us to meet that demand more effectively.”
Launching a New Exchange-Traded Product (ETP) for Europe
As part of its European rollout, Bitwise is introducing a new exchange-traded product (ETP) designed specifically for the region’s market structure. Unlike U.S.-style ETFs, which operate under different regulatory regimes, this ETP will be listed on established European stock exchanges, giving investors seamless access to crypto through familiar brokerage accounts—no need to navigate cryptocurrency wallets or exchanges.
While the full composition of the ETP has not yet been disclosed, industry analysts expect it to include major assets such as Bitcoin and Ethereum, along with select tokens from high-potential sectors like decentralized finance (DeFi) and Web3 infrastructure. This diversified approach reflects Bitwise’s research-driven philosophy and commitment to offering balanced exposure to the evolving crypto economy.
The product is expected to appeal to both novice investors seeking simplicity and sophisticated allocators looking for regulated exposure. With built-in custody solutions and regular reporting, the ETP aligns with the transparency standards expected by European regulators and investors alike.
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Why This Matters for Global Crypto Adoption
Bitwise’s move into Europe represents more than just corporate expansion—it signals a broader shift toward institutional acceptance of cryptocurrencies. As one of the first major U.S.-based crypto asset managers to establish a formal presence in Europe, Bitwise is helping pave the way for cross-border investment flows and greater interoperability between traditional finance and blockchain-based systems.
This development could inspire other U.S. firms to follow suit, accelerating the globalization of crypto investment products. Already, firms like 21Shares have launched physically backed crypto ETPs in Europe, indicating strong market appetite. Bitwise’s entry adds credibility and competition, ultimately benefiting investors through improved product quality and lower fees.
Moreover, the availability of regulated ETPs reduces barriers for pension funds, family offices, and wealth managers who previously hesitated due to custody concerns or compliance risks. As these institutions begin allocating capital, the ripple effects could significantly increase liquidity and stability in the broader crypto market.
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Frequently Asked Questions (FAQ)
Q: What is an exchange-traded product (ETP)?
A: An ETP is a type of security that tracks an underlying asset or index and trades on traditional stock exchanges. In the context of crypto, it allows investors to gain exposure to digital assets like Bitcoin or Ethereum without holding them directly.
Q: How is an ETP different from a crypto ETF?
A: While similar in function, ETPs are more commonly used in European markets and may include structures like exchange-traded notes (ETNs). They offer comparable benefits—such as ease of trading and regulatory oversight—but are structured to comply with local financial regulations.
Q: Why did Bitwise choose London for its international headquarters?
A: London offers a mature financial ecosystem, strong legal infrastructure, and progressive regulation around digital assets. Its central location within Europe also makes it ideal for serving EMEA clients efficiently.
Q: Will the new ETP include altcoins beyond Bitcoin and Ethereum?
A: Although the final lineup hasn’t been confirmed, Bitwise has indicated interest in including tokens from emerging sectors such as DeFi and Web3 infrastructure, suggesting a diversified portfolio approach.
Q: Can U.S. investors use this new ETP?
A: The ETP is primarily designed for European markets. U.S. investors typically access similar exposure through Bitcoin futures ETFs or direct ownership, as regulatory frameworks differ between regions.
Q: Is Bitwise regulated in the UK?
A: While specific licensing details are pending public disclosure, Bitwise’s decision to establish a physical presence indicates intent to operate within FCA-compliant frameworks, likely through partnerships or direct registration.
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Building Trust Through Compliance and Education
Beyond product development, Bitwise places strong emphasis on investor education, security, and regulatory compliance—three pillars essential for mainstream adoption. The company regularly publishes in-depth research reports on market trends, asset valuations, and risk factors, empowering investors with actionable insights.
This educational focus complements its product strategy, ensuring that even as new users enter the space, they do so with a clearer understanding of what they’re investing in. In an industry often criticized for opacity and volatility, Bitwise’s transparent approach stands out.
As regulatory clarity continues to improve across Europe—and particularly in the UK—Bitwise’s early-mover advantage could position it as a trusted gateway for global investors seeking exposure to digital assets.
With its London launch and upcoming ETP debut, Bitwise isn’t just expanding geographically—it’s advancing the entire narrative around responsible crypto investing.