In the wake of a prolonged crypto market downturn, many have questioned the real-world viability of blockchain-based concepts once hailed as the future. One such experiment—Bored & Hungry, the world’s first Bored Ape-themed restaurant—recently sparked speculation that it might be stepping back from its Web3 roots. Rumors swirled that the California-based eatery had dropped cryptocurrency payments. But as it turns out, the move was less about rejection and more about temporary technical upgrades.
The Rise and Reality Check of Bored & Hungry
Launched in April 2022 in Long Beach, California, Bored & Hungry burst onto the scene as a bold fusion of pop culture, NFTs, and modern dining. Inspired by the iconic Bored Ape Yacht Club (BAYC) NFT collection, the restaurant wasn’t just themed around apes—it was built on the principles of Web3, aiming to demystify blockchain for everyday consumers.
From the décor to packaging, the Bored Ape aesthetic was everywhere. More importantly, from day one, the restaurant accepted Ethereum (ETH) and **ApeCoin ($APE)** as valid forms of payment—making it the first in the world to adopt $APE as legal tender. This wasn’t just a gimmick; it was a statement: blockchain could power real-world transactions.
But just months after its launch, amid plunging crypto values and growing skepticism, confusion set in. Menus displayed prices only in U.S. dollars. No mention of ETH or $APE. Was this the beginning of a retreat from crypto?
A Temporary Pause, Not a Retreat
Kevin Seo, co-founder of Bored & Hungry, quickly clarified: the crypto payment system hadn’t been scrapped—it was undergoing maintenance. The functionality to pay with Ethereum and ApeCoin has since been restored.
Still, the incident revealed deeper tensions in the Web3 ecosystem. Since April 2022, both ETH and $APE have dropped over 60% in value, with high volatility making them risky assets for merchants. For a business owner like Andy Nguyen—who reportedly spent over $330,000 on ape-themed NFTs to build the brand—accepting volatile digital currencies poses real financial exposure.
On the flip side, NFT and crypto holders are also hesitant. Many cling to their assets, hoping for a rebound, unwilling to spend what they see as potential future wealth on a meal today.
So while the option to pay in crypto remains, most transactions naturally default to U.S. dollars—the stable, trusted standard.
Beyond the Hype: What Customers Actually Care About
Despite its Web3 branding, Bored & Hungry’s survival doesn’t hinge on blockchain adoption. Yelp reviews and customer feedback suggest something more fundamental: people come for the food.
Burgers, fries, milkshakes—the menu is classic American fast-casual fare, elevated with creative twists and vibrant presentation. And according to many patrons, it’s delicious.
This raises an important question: Are people really embracing Web3 through such ventures—or are they just here for a good meal?
Andy Nguyen once hoped the restaurant would serve as an accessible gateway into NFTs, cryptocurrency, and decentralized technology. And for some guests, it worked. The novelty sparked curiosity. Conversations about digital ownership, blockchain transactions, and tokenized assets emerged organically over lunch.
But for many others, the tech layer remained invisible—or irrelevant.
👉 See how digital assets are being used beyond speculation—right where culture meets commerce.
The Gap Between Concept and Consumer Behavior
The experience at Bored & Hungry highlights a growing disconnect in the Web3 space:
- Builders and investors envision a decentralized future where digital identities, tokens, and smart contracts redefine daily life.
- Consumers, however, prioritize convenience, stability, and tangible value.
Paying with crypto may feel revolutionary in theory—but when your burger price could fluctuate wildly by the time you finish eating, it becomes impractical.
Moreover, widespread adoption faces hurdles:
- Lack of user-friendly wallets
- Transaction fees (gas costs)
- Slow processing times
- Limited understanding of digital asset security
Until these issues are resolved, mainstream users will continue to opt for familiar payment methods—even in a so-called “crypto restaurant.”
Web3’s Lesson: Ground Innovation in Reality
Bored & Hungry never needed to abandon its crypto roots to succeed. But its journey underscores a crucial truth: innovation must meet people where they are.
NFTs and blockchain have real potential—not just as speculative assets, but as tools for loyalty programs, identity verification, supply chain tracking, and exclusive access. But forcing them into every interaction risks alienating the very audience they aim to attract.
Sometimes, all people want is a satisfying meal. And there’s nothing wrong with that.
As one reviewer put it: “I don’t care if they accept Bitcoin or bananas—I’m here for the spicy tuna burger.”
Frequently Asked Questions (FAQ)
Q: Does Bored & Hungry still accept cryptocurrency payments?
A: Yes. After a brief system upgrade, the restaurant now accepts Ethereum (ETH) and ApeCoin ($APE) again.
Q: Why did people think Bored & Hungry stopped accepting crypto?
A: For a short period, menu prices were displayed only in U.S. dollars, leading to confusion. The crypto payment option was temporarily offline due to technical updates.
Q: Is Bored & Hungry a permanent restaurant?
A: Originally planned as a 90-day pop-up, its success led to an extension. It now operates as an ongoing concept with plans to expand.
Q: Can I visit without owning any NFTs or crypto?
A: Absolutely. The restaurant welcomes all guests regardless of Web3 experience or holdings.
Q: What role do NFTs play at Bored & Hungry?
A: Certain NFT holders receive perks like VIP access or limited-edition merchandise, but these are optional benefits—not requirements for dining.
Q: Could other restaurants adopt similar Web3 models?
A: Possibly—but long-term success will depend on balancing novelty with practicality, ensuring that technology enhances rather than complicates the customer experience.
Final Thoughts: Back to Basics
The story of Bored & Hungry isn’t one of failure—it’s one of adaptation. It shows that while the world watches blockchain evolve, human needs remain constant. Community, flavor, comfort—these aren’t disrupted by market cycles.
Perhaps the most enduring insight from this venture is simple: even in the age of digital avatars and tokenized economies, a great burger and fries might be all anyone really wants.
And maybe, just maybe, that’s okay.
Core Keywords: Bored & Hungry, cryptocurrency payments, Ethereum (ETH), ApeCoin ($APE), Web3 restaurant, NFT dining experience, blockchain in food industry