In 1968, the McLaren M7A roared onto the Formula 1 scene, securing the team’s first-ever Grand Prix victory—and introducing the now-iconic papaya hue that would become synonymous with speed, innovation, and legacy. That era was powered by traditional sponsorship models, often backed by what many call "old money"—established institutions and long-standing patrons who helped shape motorsport’s golden age.
Fast forward to 2025, and a new era is accelerating into view. OKX, a leading digital asset platform, stands shoulder to shoulder with McLaren F1 Team in a bold evolution of partnership, technology, and cultural tribute. This collaboration isn’t just about branding—it’s about redefining what legacy means in the digital age.
👉 Discover how innovation meets legacy in high-speed style.
Introducing the Riviera Livery: Heritage Meets Horizon
Today marks the unveiling of a deeply symbolic design: the Riviera-inspired livery for McLaren’s MCL39 race car. This special edition paint scheme pays homage to the elegance of the French Riviera, a region long associated with glamour, sophistication, and the early days of Formula 1 racing.
More than just an aesthetic choice, this livery serves as a tribute to Bruce McLaren, the visionary founder who tragically passed away on June 2, 1970. His pioneering spirit lives on—not only in the team’s relentless pursuit of excellence but also in this artistic reinterpretation of McLaren’s roots.
The Riviera livery blends classic motifs with modern digital flair, mirroring the journey from analog tradition to decentralized innovation. It’s a visual narrative of transformation—where heritage doesn’t fade but evolves.
From Old Money to New: A Cultural Shift in Motorsport
In its infancy, Formula 1 thrived under the support of traditional financial backers—banks, luxury brands, and aristocratic patrons. These “old money” sponsors brought prestige and stability, shaping the sport into a global spectacle.
But times are changing. The rise of digital economies, blockchain technology, and decentralized finance (DeFi) has ushered in a new wave of influence—what we call "new money." This isn’t just about wealth; it’s about mindset. It’s agility over hierarchy, innovation over tradition, and community over exclusivity.
OKX’s partnership with McLaren F1 Team symbolizes this shift. By aligning with one of the most storied names in motorsport, OKX is not replacing the past—it’s building upon it. The Riviera livery stands as a bridge between eras: honoring the pioneers while accelerating toward a more inclusive, tech-driven future.
More Than a Paint Job: A Full-Immersion Experience
This collaboration extends far beyond the race car’s exterior. During the 2025 Monaco Grand Prix weekend—one of the most prestigious events on the F1 calendar—drivers Lando Norris and Oscar Piastri will wear exclusive OKX-branded race suits. These custom designs integrate subtle digital-inspired patterns, reflecting the seamless fusion of physical performance and digital identity.
Fans attending the event will experience immersive OKX activations around Monte Carlo, blending augmented reality (AR) experiences with real-time race data powered by blockchain transparency.
👉 See how digital innovation is transforming live sports experiences.
Why Monaco? The Perfect Stage for Legacy and Innovation
Monaco isn’t just a race—it’s theater. Nestled along the Mediterranean coast, the circuit winds through city streets lined with yachts, luxury hotels, and decades of racing history. It’s where old-world charm meets cutting-edge technology.
For OKX and McLaren, Monaco represents the ideal backdrop to launch the Riviera livery. The location echoes the campaign’s core theme: the evolution of value—from physical wealth to digital ownership, from legacy systems to decentralized possibilities.
As the cars speed past Casino Square and the harbor, they carry more than engine power. They carry a message: transformation is not disruption—it’s progression.
A Legacy of Transformation
This marks OKX’s fourth custom livery collaboration with McLaren F1 Team, each one pushing creative boundaries while staying rooted in shared values: speed, precision, and forward-thinking.
The Riviera design is more than artistic expression—it’s a statement about continuity. Just as Bruce McLaren revolutionized engineering in his time, today’s innovators are redefining finance, identity, and ownership through digital assets and Web3 technologies.
And just like F1 teams constantly refine aerodynamics for peak performance, OKX continues to optimize user experience, security, and accessibility in the digital asset space.
Frequently Asked Questions (FAQ)
Q: What is the significance of the Riviera livery?
A: The Riviera livery honors McLaren’s historical ties to the French Riviera and pays tribute to Bruce McLaren. It symbolizes the evolution from traditional finance (“old money”) to digital innovation (“new money”), blending heritage with futuristic vision.
Q: When will the Riviera livery be showcased?
A: The livery will make its debut at the 2025 Monaco Grand Prix, with appearances continuing through the Spanish Grand Prix weekend.
Q: Are OKX and McLaren promoting cryptocurrency investment through this campaign?
A: No. This partnership focuses on cultural storytelling, design innovation, and fan engagement. It does not constitute financial advice or an endorsement of specific digital assets.
Q: Will there be fan experiences tied to this launch?
A: Yes. Attendees at the Monaco Grand Prix can participate in interactive OKX zones featuring AR experiences, real-time race insights, and exclusive collectibles—all designed to connect fans with the future of sports and technology.
Q: Is this livery permanent?
A: No. The Riviera livery is a limited-time design created specifically for select races in 2025, including Monaco and Spain.
Q: Does OKX have other partnerships in sports?
A: While OKX collaborates across various industries to promote digital literacy and innovation, this article focuses solely on its partnership with McLaren F1 Team.
👉 Explore how technology is reshaping fan engagement in modern motorsport.
Closing Lap: Here’s to Boldness
The Riviera livery is more than paint on carbon fiber. It’s a celebration of progress. A salute to those who dared to build something extraordinary—from Bruce McLaren’s workshop in Surrey to today’s global digital frontier.
At OKX, we believe tradition shouldn’t be static. Like a perfectly timed pit stop or a flawless qualifying lap, evolution requires precision, courage, and vision.
As the engines ignite on the streets of Monaco, we’re reminded that every legacy begins with a single revolution.
Here’s to transformation.
Here’s to boldness.
Here’s to racing forward—together.
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