The world of Formula 1 has always been a stage for innovation, speed, and legacy. In 1968, Bruce McLaren’s M7A car made history by securing the team’s first-ever F1 victory—and introduced the now-iconic papaya livery that would become synonymous with the brand. That moment was powered by traditional sponsorship models often referred to as “old money.” Fast forward to 2025, and a new era is unfolding. This time, it's driven by digital transformation, decentralized finance, and a bold vision for the future—symbolized by the partnership between OKX and McLaren F1.
Today, we unveil the Riviera livery, a striking design adorning the MCL39 race cars, set to debut at the 2025 Monaco Grand Prix. More than just a visual update, this livery is a tribute—to Bruce McLaren’s enduring legacy, to the golden age of motorsport, and to the evolution from legacy financial systems to the dynamic world of digital assets.
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A Design Rooted in Legacy and Forward Momentum
The Riviera livery draws inspiration from the elegance of the French Riviera, where Monaco sits as a beacon of luxury, precision, and timeless style. It blends classic racing aesthetics with modern digital flair—mirroring the journey both OKX and McLaren are on: honoring the past while accelerating toward the future.
This marks our fourth custom livery collaboration with the McLaren F1 Team, each one more than just paint on carbon fiber. It’s a statement. A fusion of heritage and horizon. As we approach the Monaco and Spanish Grands Prix, this design pays homage to McLaren’s 1960s triumphs while channeling the digital energy that defines OKX today.
The livery also serves as a respectful acknowledgment of June 2, 1970—the date Bruce McLaren tragically passed away. His spirit lives on in every curve of the car, every innovation on track, and now, in this tribute that bridges generations of progress.
From Old Money to New: A Cultural Shift in Motorsport
In the early days of Formula 1, the sport thrived on support from traditional institutions—banks, luxury brands, and long-established corporations. These “old money” backers provided stability but often moved at a slower pace.
Now, a new wave is rising—new money, powered by technology, speed, and global connectivity. Digital asset platforms like OKX represent this shift: agile, user-driven, and built for the next generation of value exchange. Our partnership with McLaren isn’t just about branding; it’s about co-creating the future of fan engagement, financial access, and technological integration in high-performance sports.
Like the pioneers before us, we’re here not just to participate—but to transform.
More Than a Car: A Full-Team Experience
This campaign extends beyond the vehicle. During the Monaco Grand Prix weekend, fans will see Lando Norris and Oscar Piastri racing in exclusive OKX-branded race suits, completing a full-circle moment where tradition meets tomorrow.
The streets of Monaco—synonymous with glamour, precision, and legacy—become the perfect backdrop for this convergence. Here, McLaren’s history meets OKX’s vision: a future where finance is faster, more inclusive, and seamlessly integrated into everyday life.
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Pushing Boundaries in Security and Innovation
While the Riviera livery turns heads on track, OKX continues to lead off it. Recently, we achieved ISO/IEC 27001:2022 certification, the world’s leading standard for information security management. This confirms that our systems meet rigorous international benchmarks for protecting user data—a critical priority in an era of rapid digital adoption.
Additionally, we’ve expanded our regulated presence across Europe through MiCA passporting, officially launching our centralized crypto exchange in France, Spain, Germany, and Poland. These milestones reflect our commitment to compliance, transparency, and building a platform users can trust—no matter where they are.
OKX Pay: Building Financial Tools for the Next Generation
In step with our mission to make digital assets accessible, we’ve launched OKX Pay—a first-of-its-kind crypto payment solution integrated within the OKX app. Designed for over 100 million global users, OKX Pay enables seamless transactions in select markets, with broader rollout planned in the coming months.
This isn’t just another feature—it’s a foundational step toward mainstream adoption of digital currencies in daily life.
FAQ: Your Questions Answered
Q: What is the significance of the Riviera livery?
A: The Riviera livery honors Bruce McLaren’s legacy, celebrates McLaren’s 1960s victories, and symbolizes the shift from traditional finance (“old money”) to digital innovation (“new money”). It will debut at the 2025 Monaco Grand Prix.
Q: Where can I see the Riviera livery in action?
A: The livery will be showcased on the MCL39 race cars during the 2025 Monaco and Spanish Grands Prix. You can also view it in official videos and promotional content from McLaren and OKX.
Q: Is OKX available in my country?
A: OKX offers services in multiple regions, including Europe (via MiCA-regulated entities in Malta), with recent launches in France, Spain, Germany, and Poland. Availability varies by jurisdiction—check local regulations for details.
Q: What does “new money” mean in this context?
A: “New money” refers to modern financial systems powered by blockchain, digital assets, and decentralized technologies. It contrasts with “old money,” representing traditional banking and legacy sponsorship models.
Q: Are OKX products safe to use?
A: Yes. OKX adheres to strict security standards, including ISO/IEC 27001:2022 certification. We prioritize user protection through advanced encryption, compliance protocols, and regulated operations across key markets.
Q: Will there be fan experiences around the Riviera launch?
A: While specific events may vary, fans can expect digital content drops, behind-the-scenes access, and exclusive merchandise tied to the livery launch—especially during the Monaco Grand Prix weekend.
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Looking Ahead: Speed, Style, and Transformation
We’ve always believed in pushing boundaries—in speed, in style, and in what’s possible within the financial system. The Riviera livery is our latest expression of that belief: a reminder that tradition doesn’t have to be static. It can evolve. It can accelerate.
As we stand on the grid at Monaco, we’re not just watching history—we’re helping shape it.
Here’s to transformation.
Here’s to boldness.
Here’s to racing forward—together.
This content is for informational purposes only and may cover products unavailable in certain regions. It does not constitute investment advice, an offer to buy or sell digital assets, or financial, legal, or tax guidance. Digital asset holdings involve significant risk. Please consult a professional regarding your personal circumstances.