Bilibili to Launch "Cheers UP" NFT Series on Ethereum for Global Users

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The digital landscape continues to evolve as major platforms embrace blockchain innovation. In a significant move signaling its global expansion strategy, Bilibili — the Chinese video-sharing giant popular among Gen Z and millennial audiences — is launching its "Cheers UP" NFT series on the Ethereum blockchain for international users. This marks a pivotal step in Bilibili's journey toward decentralized digital ownership and cross-border community engagement.

What Is the "Cheers UP" NFT Collection?

The "Cheers UP" NFT series consists of 10,000 unique profile picture (PFP) avatars built on the Ethereum network, leveraging smart contracts to ensure authenticity and scarcity. These NFTs are designed not just as collectibles but as digital identity tokens that celebrate creativity, fandom culture, and user expression — core values deeply embedded in Bilibili’s ecosystem.

Out of the total supply:

This approach reflects a growing trend among Web3 projects to prioritize community inclusivity over profit-driven mints.

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Minting Details and Accessibility

While the original mint event has passed, understanding its structure offers valuable insights into Bilibili’s strategic rollout:

Users had to complete a verification process during this window to qualify for the airdrop. By requiring wallet validation, Bilibili aimed to reduce speculative behavior and foster genuine community involvement.

Although this was a one-time event, secondary market activity for these NFTs remains active across major Ethereum-based marketplaces like OpenSea and LooksRare, where collectors trade them based on rarity traits and cultural significance.

Why Ethereum? The Strategic Choice Behind the Chain

Choosing Ethereum as the underlying blockchain underscores Bilibili’s commitment to interoperability, security, and long-term value preservation. As the leading platform for NFT innovation, Ethereum offers:

For global users, Ethereum provides a familiar and trusted environment to interact with digital assets. Moreover, using ERC-721 tokens ensures compatibility with wallets, marketplaces, and future dApps — making it easier for holders to showcase or trade their "Cheers UP" NFTs seamlessly.

Cultural Significance: Bridging East Asian Creativity with Global Web3 Trends

Bilibili has long served as a cultural hub for anime, gaming, music, and creative content originating from East Asia. With over 300 million monthly active users — predominantly young, tech-savvy individuals — the platform wields significant influence in shaping digital trends.

By launching an NFT collection on Ethereum, Bilibili is effectively exporting its vibrant subculture to the global Web3 audience. The "Cheers UP" series isn’t merely about art; it represents a symbolic gesture of connection between Eastern creative communities and Western blockchain infrastructure.

This fusion could inspire more hybrid models where regional platforms leverage decentralized technology to build borderless fan economies.

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Frequently Asked Questions (FAQ)

Q: Is the "Cheers UP" NFT still available for minting?

A: No, the initial minting and verification period ended in May 2022. However, you can purchase these NFTs on secondary markets such as OpenSea or LooksRare if they’re listed by current holders.

Q: Can I use my Bilibili account to claim or manage the NFT?

A: Not directly. The NFTs are stored in Ethereum-compatible wallets (like MetaMask). While Bilibili may link account achievements or badges to NFT ownership in the future, current management requires a crypto wallet.

Q: Are there any utility benefits tied to owning a "Cheers UP" NFT?

A: Official details on utility are limited, but PFP NFTs like this often unlock community access, exclusive content, or future airdrops. Stay tuned to Bilibili’s official channels for potential updates.

Q: Was this NFT drop available to users in China?

A: Due to China’s strict regulations around cryptocurrency and NFT trading, the drop was targeted specifically at overseas users. Domestic users were not eligible to participate.

Q: How does Bilibili prevent bots and scalpers in NFT distributions?

A: The project implemented a verified wallet system during the registration phase. This required users to pass identity or behavioral checks before qualifying for the airdrop — a common anti-bot measure in Web3 launches.

Q: What makes the "Cheers UP" collection unique compared to other PFP projects?

A: Unlike many speculative NFTs, this collection stems from an established creative platform with millions of engaged users. Its link to Bilibili’s cultural ecosystem adds intrinsic value beyond visual design.

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Final Thoughts: A Step Toward Decentralized Fandom

Bilibili’s entry into the Ethereum NFT space signals more than just technological adoption — it reflects a broader shift toward decentralized community building. As digital identity becomes increasingly important online, projects like "Cheers UP" offer fans new ways to express loyalty, gain recognition, and participate in creator economies.

While regulatory landscapes vary globally, Bilibili’s careful targeting of international audiences demonstrates strategic awareness. By aligning with Ethereum’s open standards, they’ve laid the groundwork for future innovations in gamified engagement, metaverse integration, and token-gated experiences.

As Web3 continues to mature, expect more mainstream platforms to follow suit — transforming passive viewers into active stakeholders through blockchain-powered initiatives.

For now, the "Cheers UP" NFT stands as a milestone: a toast to creativity, community, and the rising synergy between Asian digital culture and global decentralized networks.