In 1968, the McLaren M7A roared onto the Formula 1 scene, claiming the team’s first-ever Grand Prix victory—and introducing the now-legendary papaya hue that would become synonymous with speed, innovation, and legacy. That car didn’t just win a race; it ignited a movement. Backed by traditional sponsors representing what many called "old money," McLaren's early success was built on heritage, prestige, and a deep-rooted passion for motorsport.
Fast forward to 2025, and a new era is unfolding. This time, the momentum comes not just from tradition—but from transformation. As OKX, we stand shoulder to shoulder with McLaren Racing not only as a partner but as a catalyst for the next evolution in sports, technology, and culture. Our collaboration reaches its peak with the unveiling of the Riviera livery, a stunning tribute to Bruce McLaren’s enduring legacy and a bold statement about the future of finance and racing.
Honoring History, Racing Toward the Future
The Riviera livery adorns the MCL39 race cars set to compete in the 2025 Monaco and Spanish Grands Prix. Inspired by the glamour and sophistication of the French Riviera—the birthplace of so many iconic moments in F1 history—this design pays homage to the elegance of the sport’s golden age while embracing the digital dynamism that defines our time.
It also marks a solemn anniversary: June 2, 1970, the day Bruce McLaren tragically lost his life during a test run at Goodwood. This livery is more than an aesthetic choice—it’s a memorial, a celebration, and a promise. A promise to honor the past while fearlessly driving into the future.
Formula 1 has long been shaped by financial powerhouses—aristocrats, industrialists, and institutions that formed the backbone of early motorsport. Today, "new money" isn’t just entering the arena; it’s redefining it. And at the heart of this shift stands OKX, bringing decentralized innovation, digital-first thinking, and global accessibility to one of the world’s most elite sports.
A Fusion of Heritage and Horizon
This isn’t just our fourth custom livery with McLaren F1 Team—it’s our most meaningful yet. Each element of the Riviera design has been carefully curated:
- Color Palette: A refined blend of soft blues, cream accents, and signature papaya tones evokes the coastal elegance of Monaco and southern France.
- Design Motifs: Subtle wave patterns and vintage typography nod to 1960s race posters, while sleek digital gradients reflect the blockchain-powered world we’re building.
- Symbolism: The livery bridges two worlds—the analog grace of yesteryear’s Grand Prix circuits and the high-speed digital economy accelerating today.
It’s not just about aesthetics. It’s about alignment. Both OKX and McLaren Racing share core values: relentless innovation, precision under pressure, and an unyielding drive to push boundaries.
More Than a Car: A Cultural Moment
Our partnership extends beyond paint and carbon fiber. During the Monaco Grand Prix weekend, fans will see drivers Lando Norris and Oscar Piastri racing in exclusive OKX-branded race suits—a first-of-its-kind integration that turns every pit stop into a statement.
Monaco, with its winding streets, luxury yachts, and electric atmosphere, is the perfect stage for this convergence of legacy and disruption. It’s where old-world charm meets cutting-edge ambition—and where OKX makes its boldest declaration yet: the future of value is digital, decentralized, and accessible to all.
👉 See how technology is accelerating the future—experience the intersection of finance and speed.
From Old Money to New: The Financial Revolution on Track
The phrase “old money” once described dynasties built on land, industry, and inheritance. In F1, it funded teams, fueled rivalries, and shaped legacies. But today’s landscape is different. “New money” isn’t just about wealth—it’s about how value is created, shared, and experienced.
Blockchain technology, digital assets, and decentralized platforms like OKX are empowering individuals worldwide to take control of their financial destinies. Just as Bruce McLaren defied odds to build a racing empire from scratch, millions today are building digital futures from the ground up.
This shift mirrors the evolution of F1 itself—from analog engineering marvels to data-driven, AI-optimized machines racing at over 200 mph. The Riviera livery symbolizes this parallel journey: tradition transformed by innovation.
Core Keywords Driving This Movement
To ensure this moment resonates across platforms and audiences, we’ve naturally integrated key themes that reflect both search intent and cultural relevance:
- McLaren F1 Riviera livery
- OKX McLaren partnership 2025
- Bruce McLaren tribute
- Formula 1 digital innovation
- new money vs old money in sports
- blockchain in motorsport
- Monaco Grand Prix 2025
- future of finance and racing
These keywords aren’t just SEO tools—they represent real conversations happening among fans, technologists, investors, and cultural observers.
👉 Join the conversation shaping tomorrow—click to see how finance and racing are evolving together.
Frequently Asked Questions (FAQ)
Q: What is the significance of the Riviera livery?
A: The Riviera livery honors Bruce McLaren’s legacy and the golden era of Formula 1 while symbolizing the shift from traditional finance ("old money") to digital innovation ("new money"). It blends 1960s elegance with modern digital aesthetics.
Q: When will the Riviera livery be showcased?
A: The livery will debut on the MCL39 cars during the 2025 Monaco Grand Prix and continue through the Spanish Grand Prix weekend.
Q: Are OKX-branded race suits being worn by McLaren drivers?
A: Yes—Lando Norris and Oscar Piastri will wear exclusive OKX-branded race suits during select events of the Monaco Grand Prix weekend.
Q: Is this livery permanent?
A: No, this is a limited-edition design created specifically for the Monaco and Spanish Grands Prix as part of OKX’s ongoing partnership with McLaren F1 Team.
Q: Does OKX promote cryptocurrency investment through this campaign?
A: This campaign celebrates innovation, legacy, and cultural evolution. It does not constitute financial advice or an endorsement of specific investments.
Q: How does blockchain relate to Formula 1?
A: Blockchain enables transparency, fan engagement (e.g., NFTs, tokenized experiences), and new models of sponsorship and ownership—mirroring how OKX and McLaren are reimagining value in sports.
This moment is more than paint on a car. It’s a declaration. A bridge between eras. A celebration of those who dared to build something from nothing—and a vision for those who will do it again in the digital age.
Here’s to Bruce McLaren. Here’s to progress. Here’s to racing forward—into the future.