Gate.io, one of the world’s leading cryptocurrency trading platforms, has officially marked its 12th anniversary with a comprehensive brand renewal and strategic repositioning. Under the theme "12 Years of Together, Opening the Door and Moving Forward with a New Future", the platform reflects on over a decade of innovation while unveiling a bold new direction for the Web3 era. With a refreshed identity, expanded ecosystem, and global partnerships, Gate.io is positioning itself at the forefront of the next wave of blockchain adoption.
A Legacy of Innovation and Trust
Founded in 2013, Gate.io began as a Bitcoin-focused exchange during the early days of cryptocurrency. Over the past 12 years, it has evolved into a full-service digital asset platform serving more than 22 million users worldwide. Today, it ranks among the top three global exchanges by trading volume and liquidity, with second place in 24-hour spot trading volume.
The platform supports trading across over 3,800 cryptocurrencies, offering spot, futures, leveraged trading, and wealth management products. This breadth of offerings reflects Gate.io’s commitment to delivering diverse investment opportunities in an ever-expanding crypto landscape.
At the heart of its ecosystem is GateToken (GT), the native utility token launched alongside the GateChain mainnet in 2019. GT has played a pivotal role in platform governance, fee discounts, and ecosystem incentives. At its peak, GT reached a price of $25.960, with a circulating market cap surpassing $2.94 billion—placing it among the top 40 cryptocurrencies globally.
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Pioneering Transparency with Proof of Reserves
Trust is foundational in decentralized finance, and Gate.io has long been a leader in promoting transparency. In a groundbreaking move, it became the first major exchange to commit to 100% proof-of-reserves, partnering with U.S.-based auditing firm Armanino LLP to verify its holdings.
Using the Merkle Tree open-source verification method, Gate.io regularly publishes audited reserve data. As of January 17, 2025, its total reserves exceeded $10 billion, ranking fourth globally, with a reserve ratio of 128.58%—well above industry standards. This level of transparency not only safeguards user assets but also sets a benchmark for accountability across the crypto industry.
Expanding Influence Through Global Partnerships
Gate.io’s growth strategy extends beyond technology—it’s also building cultural bridges through high-profile collaborations that bring blockchain into mainstream consciousness.
In 2024, Gate.io made headlines by becoming the official armband sponsor of Inter Milan Football Club. The partnership brought the Gate.io brand to life at San Siro Stadium, Serie A matches, and UEFA Champions League games. Through VIP fan experiences and co-branded events, Gate.io engaged millions of football enthusiasts, fostering a global community around digital assets and sports.
Building on this momentum, in early 2025, Gate.io announced its role as the exclusive crypto exchange partner of Oracle Red Bull Racing in Formula 1. Known for speed, precision, and innovation, Red Bull Racing mirrors Gate.io’s ethos in the digital economy. This collaboration amplifies blockchain awareness among millions of motorsport fans worldwide and accelerates the integration of Web3 solutions into traditional industries.
These partnerships are not just marketing moves—they represent a strategic push to normalize cryptocurrency adoption through trusted institutions in sports and entertainment.
Brand Evolution: From Gate.io to "The Gate"
On its 12th anniversary, Gate.io introduced a significant milestone: a brand upgrade including a new Chinese name—“The Gate.” This rebranding symbolizes more than a visual refresh; it represents a philosophical shift toward openness, inclusivity, and technological leadership.
“The Gate” reflects the platform’s mission to serve as a gateway between traditional finance and the decentralized future. It embodies trust, innovation, and accessibility—core values that have guided Gate.io since day one.
This evolution also marks a strategic pivot from being merely a trading platform to becoming an integrated Web3 enabler. The vision now includes decentralized applications (dApps), NFT marketplaces, wallet infrastructure, and cross-chain interoperability—all designed to lower entry barriers for new users entering the crypto space.
Dubai Event: Celebrating Milestones and Building Communities
To commemorate this pivotal moment, Gate.io hosted a two-day celebration in Dubai on April 29–30, 2025. The event gathered thousands of investors, blockchain entrepreneurs, project founders, and industry leaders from around the world.
Highlights included:
- The official 12th-anniversary ceremony
- Keynote speeches on the future of decentralized finance
- Networking sessions fostering collaboration
- The launch of SPORT3 DUBAI 2025, a friendly sports match designed to strengthen community bonds and encourage cross-industry dialogue
This gathering wasn’t just about celebration—it was about co-creating the next chapter of Web3 together.
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Core Keywords Driving Visibility
To align with search intent and improve discoverability, key terms naturally integrated throughout this article include:
- cryptocurrency trading platform
- blockchain technology
- Web3 ecosystem
- digital asset trading
- proof of reserves
- GateToken (GT)
- decentralized finance
- crypto adoption
These keywords reflect both user search behavior and the platform’s strategic positioning in the evolving digital economy.
Frequently Asked Questions
Q: What is Gate.io’s new brand name?
A: As part of its 12th-anniversary rebranding, Gate.io introduced “The Gate” as its new Chinese name, symbolizing openness, trust, and innovation in the crypto space.
Q: Is Gate.io regulated in Dubai?
A: No. Gate.io is not licensed or regulated by the Virtual Assets Regulatory Authority (VARA) in Dubai. Its products and services are intended for users outside Dubai only.
Q: How does Gate.io ensure asset security?
A: Gate.io uses a 100% proof-of-reserves system audited by Armanino LLP and verified via Merkle Tree technology. As of early 2025, its reserve ratio stood at 128.58%, exceeding user liabilities.
Q: What role does GT play in the ecosystem?
A: GT is the native utility token used for transaction fee discounts, staking rewards, governance voting, and participation in platform innovations like IEOs and Launchpad projects.
Q: What are Gate.io’s major global partnerships?
A: Key partnerships include Inter Milan Football Club (2024) and Oracle Red Bull Racing in Formula 1 (2025), aimed at expanding crypto awareness through sports.
Q: Where can I access Gate.io services?
A: Gate.io serves users globally, excluding certain restricted jurisdictions. Always verify local regulations before using any crypto service.
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Looking Ahead: Opening the Door to Web3
Twelve years ago, Gate.io opened what it called the “Gate of Safety” in an uncertain crypto landscape. Today, standing at the intersection of technology and trust, it's redefining that gate—not as a barrier, but as an invitation.
With its upgraded brand identity, proven track record of security, and expanding global footprint, Gate.io is building a more open, interconnected Web3 world. Its journey from a niche exchange to a comprehensive blockchain ecosystem reflects both resilience and vision.
As blockchain continues to reshape finance, identity, and digital interaction, platforms like Gate.io are not just adapting—they’re leading the charge. And for millions of users worldwide, that means one thing: the door to the future is wide open.