JPMorgan Cautious on 2024 Crypto Market but Bullish on Ethereum

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The cryptocurrency landscape in 2024 is shaping up to be one of cautious optimism, according to a recent analysis by Wall Street giant JPMorgan. While the firm maintains a reserved stance on the broader digital asset market, it sees strong potential in Ethereum (ETH), particularly due to its upcoming network upgrade—EIP-4844, also known as proto-danksharding. This development could position Ethereum to outperform Bitcoin (BTC) and other cryptocurrencies next year, even amid regulatory uncertainties and market saturation.

JPMorgan’s Outlook on Crypto in 2024

JPMorgan’s latest report highlights a measured approach toward the crypto market for 2024. Despite growing mainstream interest and institutional adoption, the bank warns that investor enthusiasm—especially around the expected approval of spot Bitcoin ETFs—may already be priced into the market.

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According to analysts led by Nikolaos Panigirtzoglou, the long-anticipated approval of spot Bitcoin ETFs by the U.S. Securities and Exchange Commission (SEC) might not trigger a significant price surge. Instead, they anticipate a classic "buy the rumor, sell the news" scenario once the decision is finalized early next year.

The report notes:

"Crypto investors' excessive optimism regarding the imminent SEC approval of spot Bitcoin ETFs has pushed Bitcoin into overbought territory similar to levels seen in 2021."

Additionally, JPMorgan observes that the upcoming Bitcoin halving event in 2024—the periodic reduction in block rewards that historically precedes bull runs—has already been largely priced in by the market. As such, it may not serve as a powerful catalyst for new gains unless accompanied by strong macroeconomic tailwinds or increased institutional inflows.

Why Ethereum Could Outshine Bitcoin

While Bitcoin remains the dominant digital store of value, JPMorgan believes Ethereum is better positioned for outperformance due to its technological evolution. The key driver? EIP-4844, or proto-danksharding, an upcoming upgrade designed to enhance scalability and reduce transaction costs on Layer-2 networks.

Proto-danksharding introduces a new type of transaction called “blob-carrying transactions,” which allow large data blobs to be attached temporarily without bloating the main Ethereum chain. This innovation significantly improves data availability for rollups—Layer-2 scaling solutions—making them faster and more cost-efficient.

This advancement supports Ethereum’s long-term roadmap toward full danksharding, which aims to fragment the network into multiple shards to process transactions in parallel. By increasing data throughput and lowering fees, Ethereum becomes more attractive for decentralized applications (dApps), DeFi platforms, and real-world use cases.

JPMorgan suggests that these upgrades could reinvigorate developer activity and user adoption, giving Ethereum a competitive edge over other smart contract platforms and even Bitcoin, which lacks programmability and scalability features.

Venture Capital Trends Signal Cautious Optimism

Despite broader market hesitations, there are signs of renewed interest from venture capital (VC) firms. JPMorgan notes a modest recovery in VC funding during Q4 2023, though investments remain conservative compared to previous cycles.

This cautious capital deployment reflects broader concerns about regulatory clarity, market volatility, and the need for sustainable business models within the crypto ecosystem. However, increased funding in infrastructure projects—especially those focused on Layer-2 solutions and zero-knowledge technologies—indicates confidence in Ethereum’s long-term viability.

👉 See how next-gen blockchain upgrades are attracting institutional attention.

The DeFi Challenge: Bridging Crypto and Traditional Finance

One of the most significant disappointments highlighted in the report is decentralized finance (DeFi)'s failure—so far—to integrate with traditional financial systems. While DeFi protocols have shown resilience and innovation, their impact remains largely confined to crypto-native users.

JPMorgan emphasizes that for the crypto ecosystem to evolve beyond niche applications, it must achieve interoperability with legacy financial institutions. Real-world asset tokenization, regulated lending platforms, and compliant stablecoins could serve as bridges between these two worlds.

Until then, widespread adoption will likely remain constrained. The report underscores that true scalability isn’t just technical—it’s also regulatory and operational.

Core Keywords Driving Market Sentiment

To align with search intent and enhance SEO performance, this analysis naturally integrates key terms that reflect current market dynamics:

These keywords reflect what investors, developers, and financial analysts are actively searching for as they assess opportunities and risks in the evolving digital asset space.

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Frequently Asked Questions

What is EIP-4844 and why does it matter?

EIP-4844, also known as proto-danksharding, is an Ethereum upgrade that introduces “blob-carrying transactions” to improve data availability for Layer-2 rollups. This reduces transaction fees and increases scalability, making Ethereum more efficient for dApps and DeFi platforms.

Will spot Bitcoin ETFs cause a price surge in 2024?

JPMorgan suggests the impact may be limited. Investor optimism has already driven Bitcoin prices to overbought levels reminiscent of 2021. Once approved, the actual ETF launch could lead to profit-taking rather than sustained momentum.

How does Ethereum’s upgrade compare to Bitcoin’s halving?

While Bitcoin’s halving reduces supply inflation and historically supports price growth, Ethereum’s EIP-4844 offers tangible improvements in network performance. This makes ETH more attractive from a utility standpoint, especially for developers and enterprises building on blockchain.

Is DeFi failing to deliver on its promises?

Not entirely. DeFi has succeeded in creating trustless financial tools, but its inability to integrate with traditional finance limits its reach. For broader adoption, DeFi needs regulatory clarity and interoperability with banking systems.

Are venture capitalists still investing in crypto?

Yes, but cautiously. Q4 2023 saw a slight rebound in funding, particularly for infrastructure projects like Layer-2 networks and privacy technologies. However, overall investment levels remain below previous highs.

Can Ethereum outperform Bitcoin in 2024?

According to JPMorgan, yes—especially if EIP-4844 delivers on its scalability promises. With stronger fundamentals and ongoing innovation, Ethereum may attract more institutional interest than Bitcoin next year.


With technological advancements driving real utility and institutional players like JPMorgan weighing in with nuanced perspectives, 2024 could mark a pivotal year for crypto maturation. While risks remain, especially around regulation and market sentiment, Ethereum’s path forward appears increasingly clear—and potentially more rewarding than ever before.