The story of People token is unlike any other in the world of digital assets. While most cryptocurrencies are built on technological innovation, visionary founders, or ambitious roadmaps, People emerged from a grassroots movement rooted in collective action, democratic ideals, and the spirit of decentralization. This unique origin story has not only captured the imagination of the crypto community but also highlighted the growing power of DAOs (Decentralized Autonomous Organizations) and Web3.0 values.
At its core, People token represents more than just a digital currency — it symbolizes a cultural shift toward community-driven initiatives in blockchain ecosystems.
The Birth of ConstitutionDAO: A Digital Revolution for the People
The journey of People token begins with ConstitutionDAO, a decentralized organization formed with a bold mission: to crowdfund and purchase one of the original printed copies of the U.S. Constitution at a Sotheby’s auction in November 2021.
This rare document, one of only 11 known surviving copies from 1787, was privately owned — and set to be auctioned off to the highest bidder. Enter a group of internet strangers united by a shared belief: such a foundational symbol of democracy should not belong to a single billionaire but to the people.
Inspired by this idea, an anonymous user named YoungMoney shared the vision online, sparking immediate interest. Within hours, a Discord server was created, and thousands joined the cause. The campaign leveraged Ethereum blockchain technology and used Juicebox, a decentralized funding platform, to accept donations. In exchange for contributions, donors received PEOPLE tokens — governance tokens representing their stake in the collective effort.
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From Vision to Viral Movement: The Power of Collective Action
What followed was nothing short of extraordinary.
In just a few days, over 20,000 contributors from around the world donated more than 17,000 ETH (worth over $40 million at the time). The movement gained traction across social media platforms like Twitter and Reddit, drawing attention from mainstream media and crypto influencers alike.
The PEOPLE token wasn’t designed as an investment vehicle — it was a tool for participation. Each token holder had a voice in future decisions related to the project, embodying true decentralized governance.
Despite raising millions, ConstitutionDAO ultimately lost the auction to a private buyer — billionaire hedge fund manager Ken Griffin, who paid $43.2 million. On the surface, the campaign failed. But beneath that outcome lay a deeper victory: the demonstration that a global, permissionless community could organize, fundraise, and act collectively without traditional institutions.
“Now the people have an opportunity to own We the People.”
— A phrase etched into the historical document that inspired the movement.
This line resonated deeply with supporters, reinforcing the alignment between the U.S. Constitution’s opening words — "We the People" — and the ethos behind the PEOPLE token.
Beyond the Auction: The Lasting Legacy of People Token
Though ConstitutionDAO didn’t win the auction, its impact endured.
The PEOPLE token didn’t vanish. Instead, it evolved into a lasting symbol of community empowerment in Web3. It continued trading on major exchanges, including Binance, where it saw significant volume — reaching approximately 66 million CNY in 24-hour trading at its peak. Prices fluctuated around $0.02, reflecting ongoing market interest.
More importantly, the event spotlighted JuiceboxDAO, the protocol that powered the fundraising. As an open-source platform for managing decentralized treasuries, Juiceicebox enables communities to launch sustainable funding models with customizable token distribution rules.
Understanding Juicebox’s Economic Model
Juicebox operates on tiered funding mechanisms that allow creators to design fair and transparent economic systems:
- Tier 0: Basic crowdfunding with full refundability. Contributors receive tokens proportional to their donation and can reclaim funds if targets aren’t met.
- Tier 1: Introduces a reserved rate — a percentage of newly minted tokens is allocated to predefined addresses (e.g., team wallets or treasury multisigs). For example, with a 10% reserve rate, 90% of tokens go to contributors, while 10% supports long-term development.
- Tiers 2–5: Offer advanced configurations for vesting schedules, redemption weights, and tiered rewards — ideal for complex community projects.
These layers make Juicebox a powerful tool for launching new DAOs and public goods initiatives — proving that infrastructure matters as much as ideology in decentralized movements.
Why People Token Still Matters in 2025
While many meme coins fade quickly, People token stands out due to its cultural significance and symbolic value. Unlike Dogecoin or Shiba Inu — which began as jokes — People emerged from a real-world attempt to democratize ownership of a national treasure.
Its enduring presence highlights several key trends in modern cryptocurrency:
- The rise of purpose-driven tokens
- Growing adoption of DAO governance models
- Increased public awareness of decentralized fundraising
Even after the auction ended, ConstitutionDAO v2 launched with new goals, including preserving digital rights and supporting civic tech projects. The PEOPLE token remains central to these efforts — not as a speculative asset, but as a badge of participation in a broader movement.
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Frequently Asked Questions (FAQ)
What is People token?
People token (PEOPLE) is a cryptocurrency launched by ConstitutionDAO in 2021 to crowdfund the purchase of an original U.S. Constitution copy. It serves as a governance token for community decision-making within decentralized initiatives.
Did ConstitutionDAO succeed in buying the Constitution?
No. Despite raising over $40 million in ETH, ConstitutionDAO lost the auction to billionaire Ken Griffin, who purchased the document for $43.2 million.
Is People token still valuable today?
Yes. Though no longer tied directly to the original auction, PEOPLE continues to trade on major exchanges like Binance and holds symbolic value within the Web3 community as a representation of decentralized activism.
How does JuiceboxDAO relate to People token?
JuiceboxDAO provided the technical infrastructure for ConstitutionDAO’s fundraising campaign. It allowed transparent, smart contract-based collection and management of donations using Ethereum.
Can I get a refund for my PEOPLE tokens?
There is no automatic refund system currently active. PEOPLE tokens are tradable on cryptocurrency exchanges, and holders may choose to sell them voluntarily.
What makes People different from other meme coins?
Unlike purely speculative meme coins like Dogecoin or Shiba Inu, People token originated from a real-world civic initiative rooted in democratic ideals and decentralized collaboration — giving it deeper cultural resonance.
The rise of People token illustrates a pivotal moment in crypto history: when technology met ideology, and thousands came together for a cause greater than profit. It proved that even in failure, there can be triumph — not in ownership of an artifact, but in the awakening of a global community.
As Web3 evolves, movements like ConstitutionDAO remind us that decentralization isn’t just about technology — it’s about people, power, and possibility.
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