Unicorn Morning Brief | Lei Jun: Xiaomi YU7 Orders Far Exceed Expectations; JD Bichain Clarifies Stablecoin Status; Didi Partners with Atour

·

The latest wave of innovation and collaboration across China’s tech and consumer sectors is reshaping market dynamics. From electric vehicles and AI-driven services to cross-industry loyalty integrations, companies are accelerating their strategic moves. Here’s a comprehensive update on key developments shaping the future of digital commerce, mobility, and artificial intelligence.

Xiaomi YU7 Demand Surpasses Forecasts

Lei Jun, founder and CEO of Xiaomi Group, recently shared that pre-orders for the highly anticipated Xiaomi YU7 have significantly exceeded expectations following its debut. After test drives and early user feedback, the response has been overwhelmingly positive, reflecting strong market confidence in Xiaomi’s expansion into the premium EV segment.

To address growing consumer interest, Lei Jun will host a live Q&A session on July 2 at 8 PM, where he plans to discuss technical specifications, pricing strategies, delivery timelines, and user experience insights. This direct engagement underscores Xiaomi’s customer-first approach and commitment to transparency.

With the YU7 positioned as a smart electric SUV integrating advanced AI driving capabilities and eco-friendly materials, its success could mark a pivotal moment in Xiaomi’s transition from consumer electronics to full-scale intelligent mobility solutions.

👉 Discover how tech giants are redefining transportation with AI-powered vehicles.

TikTok Expands E-Commerce Reach in Japan

TikTok has officially launched TikTok Shop in Japan, marking a major step in its global e-commerce strategy. The new in-app shopping feature enables users to discover, browse, and purchase products directly through short videos and live streams—blending entertainment with instant transaction capabilities.

Brands, sellers, and content creators can now showcase shoppable videos under the "For You" feed, allowing seamless conversions from engagement to checkout. The platform integrates with trusted third-party payment systems to ensure secure and efficient transactions.

This move positions TikTok as a formidable player in Japan’s rapidly growing social commerce market, where video-driven retail is gaining momentum among younger demographics. Analysts predict this integration could boost user dwell time and increase average order values across the platform.

Core keywords such as TikTok Shop, social commerce, in-app shopping, and live-stream retail are becoming increasingly relevant as platforms merge content and commerce.

JD Bichain Denies Stablecoin Launch Rumors

In response to circulating misinformation, JD.com has issued an official statement clarifying that JD Bichain Technology has not launched any stablecoin nor established associated communities. The company warns the public against fraudulent schemes falsely claiming partnerships with JD Bichain.

“All information suggesting the issuance of a ‘JD stablecoin’ is misleading and potentially malicious,” the spokesperson emphasized. “We urge users to remain vigilant against investment scams and fake endorsements.”

This announcement comes amid rising interest in blockchain applications within supply chain and financial services. While JD continues exploring enterprise-grade blockchain solutions for logistics tracking and data verification, it reaffirms no current plans for digital currency issuance.

Staying informed about legitimate blockchain use cases—such as supply chain transparency and secure data sharing—is essential in distinguishing innovation from speculation.

👉 Explore real-world blockchain applications transforming industries today.

Didi and Atour Forge Cross-Service Alliance

A landmark partnership between Didi Chuxing and hospitality leader Atour Group aims to redefine urban mobility and travel experiences. The two companies have fully integrated their membership ecosystems, enabling reciprocal benefits across more than ten service categories.

Under the agreement:

This互联互通 (interoperability) model creates a seamless lifestyle ecosystem spanning transportation, accommodation, and urban services. By breaking down silos between verticals, the collaboration sets a new benchmark for customer loyalty programs in China’s service economy.

Use cases like these highlight the growing trend of cross-industry loyalty networks, where value is shared across platforms to enhance user retention and lifetime value.

Frequently Asked Questions

Q: Is Xiaomi planning to launch more electric vehicles after the YU7?
A: While no official roadmap has been released, industry analysts believe the YU7 is part of Xiaomi’s long-term strategy to build a full EV lineup. Future models may include sedans and compact SUVs targeting different market segments.

Q: Can I use TikTok Shop outside Japan?
A: Yes—TikTok Shop is already active in several markets including the UK, US, Indonesia, and Thailand. Expansion efforts continue as the platform refines its e-commerce infrastructure globally.

Q: Has JD ever launched a cryptocurrency?
A: No. JD has not issued any cryptocurrency or stablecoin. Its blockchain initiatives focus on enterprise solutions like anti-counterfeiting, logistics traceability, and financial documentation.

Q: How do I join the Didi-Atour membership program?
A: Simply be an existing Didi V5+ member or Atour Gold/Platinum member. Eligible users can claim benefits via respective apps without additional registration.

Q: Are there risks in trusting AI-generated content?
A: Yes. As OpenAI’s Sam Altman cautioned, AI can produce plausible but inaccurate information. Always verify critical details from reliable sources before making decisions based on AI output.

Q: What happened to Goldman Sachs’ Greek hotel project?
A: After acquiring three resorts in northern Greece in 2022, Goldman Sachs exited the investment in spring 2025, selling the properties at near break-even value. The firm has abandoned plans to develop a regional hotel brand.

Goldman Sachs Exits Greek Hospitality Venture

Goldman Sachs’ ambition to enter the luxury Mediterranean hospitality market has come to an abrupt end. Despite initial plans to redevelop three beachfront resorts in northern Greece into a branded hotel chain, the firm sold all assets in early 2025.

Originally seen as a strategic play amid Greece’s tourism boom, the $117 million investment failed to deliver expected returns. Sources indicate operational complexities and shifting market conditions contributed to the decision. The exit suggests even major financial institutions face challenges when translating real estate investments into scalable lifestyle brands.

New AI-Focused Venture by Ex-JD and Xiaomi Executives

A fresh player has entered China’s smart technology space: Ningbo YuexiJia Technology Co., Ltd., founded by Gao Ziguang—a former senior executive at both JD.com and Xiaomi.

The company focuses on:

Backed by Beijing Jingdong Century Trading Co. and private equity firm Ningbo Zhiyue Enterprise Management Partnership, the venture signals continued confidence in AI-driven consumer services. With leadership experienced in both e-commerce logistics and hardware innovation, YuexiJia is poised to bridge gaps between home automation, mobility tech, and intelligent retail ecosystems.

This development reflects broader trends where seasoned tech executives spin off to create next-generation AI enterprises backed by major industry players.

👉 Learn how AI is powering the next wave of consumer tech startups.

Jasmine Milk Tea Achieves Record Sales in Los Angeles

Jasmine Milk Tea (Molimilk) made waves with its U.S. debut, reporting over 4.195 million RMB in sales during its first month in Los Angeles—selling more than 77,144 cups. This performance sets a new benchmark for Chinese tea brands entering Western markets.

The success highlights growing global appeal for premium bubble tea experiences rooted in cultural authenticity and high-quality ingredients. With strategic store placements and localized marketing, Molimilk demonstrates how digital-native brands can scale internationally using social media buzz and experiential retail.

As Chinese consumer brands expand overseas, metrics like customer acquisition cost, localization depth, and community engagement will determine long-term viability.

OpenAI CEO Urges Caution on AI Trust

Sam Altman, CEO of OpenAI, has issued a clear warning: do not place blind trust in AI systems, even as tools like ChatGPT become more sophisticated.

In the debut episode of OpenAI’s official podcast, Altman expressed concern over users treating AI outputs as infallible facts. “These models can generate compelling yet incorrect answers,” he noted. “They’re powerful—but must be used critically.”

He emphasized that AI can hallucinate data, misrepresent sources, or reflect biases present in training datasets. Responsible usage requires verification, contextual understanding, and human oversight—especially in fields like healthcare, law, and finance.

This message serves as a vital reminder: while artificial intelligence enhances productivity, it should complement—not replace—human judgment.